Echoflicks vs HeyGen (2026): which AI property video tool suits your agency?

Echoflicks is our product. We've compared it with HeyGen using each company's own published information, checked on 22 October 2026, and we've tried to be fair about where HeyGen is the better choice. Prices and features change, so check both pricing pages before you decide.

How do Echoflicks and HeyGen compare?

HeyGen is a general AI video platform with a real estate video maker built on top: its strength is AI presenters, including a digital twin of you. Echoflicks is built only for property films: it reads your listing, writes a script and turns the photos into a narrated, branded film of the property itself.

Where does HeyGen win?

HeyGen lets you appear on camera without filming. You can create a digital twin of yourself from a 15-second recording, or use one of its AI avatars, and have it present the listing. For agents whose personal brand is central to how they win business, that is a real advantage.

HeyGen also covers far more languages, with voices in 177+ languages and dialects, against Echoflicks' British English. It exports up to 4K on its Pro plan, against our Full HD 1080p. And because it is a general video platform, you can use the same subscription for market updates, social clips and training videos, not only listings. Its free plan lets you try it with no payment.

Where does Echoflicks win?

Echoflicks is built for one job: a film of the property. You paste a listing link and Felix, our AI film director, reads the photos and facts, picks the room shots, writes and narrates the script, animates every photo, composes an original score and adds your branded outro. There is no editor to learn and no presenter to set up.

You pay per delivered film rather than buying monthly credits, a film that fails costs nothing, and re-cuts are free, up to 10 per listing. Every film carries machine-readable AI metadata and, by default in the web studio, a visible AI-generated label, which helps agents disclose clearly to buyers. Agents can also order films on WhatsApp, and paste mode handles portals that block automated reading, such as Idealista. For how to pick a voice, see choosing a narrator voice for a property film.

How much do they cost?

HeyGen

On 22 October 2026, HeyGen's pricing page listed:

• Free: $0, 3 videos a month, watermarked, up to 1 minute each.
• Creator: $29 a month, or $24 a month billed annually, with 600 credits a month, videos up to 30 minutes and exports up to 1080p.
• Pro: from $49 a month, with 1,000 credits a month, videos up to 30 minutes and exports up to 4K.
• Business: $149 a month plus $20 a seat a month, with 1,500 credits a month and videos up to 60 minutes.
• Enterprise: contact sales.

The page did not say how much video a credit buys, so check how many listing videos your plan would cover before you compare.

Echoflicks

Films cost from €14 each on a monthly plan, from €20 with packs and €30 for a single film (launch prices until 31 December 2026, VAT included). The agency's first two films are free, no card required, so you can try it on two of your own listings first: make your first two films free. Current prices are always on the pricing page. For a fuller way to compare costs, see what a property video really costs per listing.

Which should you choose?

Choose HeyGen if you want an AI presenter or a digital twin of yourself, need languages other than English, want 4K, or will use the same tool for video beyond listings.

Choose Echoflicks if you want a narrated film of the property itself, written from your listing with no editing, you would rather pay per film than buy monthly credits, and built-in AI labelling matters to your agency.

Whichever you trial, test both on the same three listings, including a difficult one. Our 12-point checklist for evaluating AI real estate video tools gives you a scoring table to do it fairly.