Echoflicks vs Floorfy (2026): which AI property video tool suits your agency?

Echoflicks for Real Estate is our product. We've compared it with Floorfy using each company's own published information, checked on 10 November 2026, and we've tried to be fair about where Floorfy is the better choice. Prices and features change, so check both pricing pages before you decide.

How do Echoflicks and Floorfy compare?

Floorfy is a property marketing platform built around 3D virtual tours, with floor plans, AI home staging, video calls and automatic videos added on. Echoflicks for Real Estate is built only for property films: it reads your listing, writes a script and turns the photos into a narrated, branded film that agencies use instead of a virtual tour.

Where does Floorfy win?

Floorfy covers more of the listing in one subscription. Buyers can walk through a 3D virtual tour, measure rooms live on a floor plan and join a video call inside the tour with the agent. Its AI home staging can restyle and refurnish photos, and automatic videos are included in every plan. For an agency that wants one tool for tours, plans and remote viewings, that breadth is a real advantage.

Floorfy also offers bundles with a Ricoh Theta X 360 camera, to buy or to rent, so an agency starting with virtual tours can get the hardware and the software together. Its site is available in several European languages.

Where does Echoflicks win?

Echoflicks for Real Estate is built for one job: a film of the property that a buyer watches from start to finish. You paste a listing link and Felix, our AI film director, reads the photos and facts, picks the room shots, writes and narrates the script, animates every photo, composes an original score and adds your branded outro. You don't upload photos, type property details or write a voiceover script yourself.

A tour asks the buyer to explore; a film tells them the story of the home in about a minute. That's why agencies use Echoflicks for Real Estate instead of a virtual tour, and it needs no camera or visit to the property: the listing photos you already have are enough. For how the formats differ, see listing video vs virtual tour vs 3D tour vs photos.

You pay per delivered film rather than per active tour, a film that fails costs nothing, and re-cuts are free, up to 10 per listing. Every film carries machine-readable AI metadata and, by default in the web studio, a visible AI-generated label, which helps agents disclose clearly to buyers. Agents can also order films on WhatsApp, and paste mode handles portals that block automated reading, such as Idealista and Fotocasa.

How much do they cost?

Floorfy

On 10 November 2026, Floorfy's pricing page listed:

• Small: €19 a month, or €16 a month billed yearly (€190 a year), for 5 active virtual tours and 1 user.
• Medium: €59 a month, or €49 a month billed yearly (€590 a year), for 20 active virtual tours and 3 users.
• Large: €99 a month, or €83 a month billed yearly (€990 a year), for 50 active virtual tours and 5 users.
• Enterprise: contact sales.

Every plan includes automatic video and a branded watermark. The Floorfy home page also offered a yearly Medium plan with a Ricoh Theta X camera for €999 the first year, or Medium with camera rental from €74 a month. The pages did not say whether VAT is included.

Echoflicks

Films cost from €14 each on a monthly plan, from €20 with packs and €30 for a single film (launch prices until 31 December 2026, VAT included). The agency's first two films are free, no card required, so you can try it on two of your own listings first: make your first two films free. Current prices are always on the pricing page. For a fuller way to compare costs, see what a property video really costs per listing.

Which should you choose?

Choose Floorfy if a 3D virtual tour is the centre of how you market a property, you want floor plans, home staging and video call viewings in the same subscription, and a video made from your own uploads is enough.

Choose Echoflicks for Real Estate if you want a narrated film of the property instead of a tour, written and scored from your listing with no editing or camera, paid per film, with built-in AI labelling. Floorfy's video page shows what its automatic videos include, so you can compare the two side by side.

Whichever you trial, test both on the same three listings, including a difficult one. Our 12-point checklist for evaluating AI real estate video tools gives you a scoring table to do it fairly. For how the listing link workflow works step by step, see how to make a property video from listing photos or a link.