# Echoflicks vs ImageMotion (2026): which AI property video tool suits your agency?

> Choose Photoplan ImageMotion if you already book Photoplan for photography and want short, music-led motion clips from your stills, made in its app in minutes or delivered with your gallery. Choose Echoflicks for Real Estate if you want a narrated film from a listing link: a script written from the listing's facts, British English narration, an original score, your agency's brand kit and built-in AI labelling, paid per film. A standard Echoflicks film is ready in about 30 minutes, and the agency's first two films are free.

- URL: https://real-estate.echoflicks.com/blog/echoflicks-vs-photoplan-imagemotion
- Topic: AI Property Video
- Published: 2026-11-03
- Last updated: 2026-11-03
- Author: Jonny Biggins, Founder of Echoflicks (https://www.linkedin.com/in/jonnybiggins/)
- Publisher: Echoflicks (Echoflicks Real Estate Blog)

## Key takeaways

- ImageMotion animates still photos you upload (typically 8 to 20) with pans, zooms and parallax; Echoflicks starts from a listing link and picks 8 to 15 room shots itself.
- Echoflicks writes a script from the listing's facts and narrates it in British English; the ImageMotion pages we checked mention music, titles and branding but not narration.
- ImageMotion is quick: minutes in its self-serve app, or next working day when Photoplan produces it with your photos.
- ImageMotion is priced in ReHub credits from 12 credits a video; Echoflicks charges per delivered film in euros, with packs and optional monthly plans.
- Every Echoflicks film is marked as AI-generated in its metadata, with a visible label on by default in the web studio; the ImageMotion pages we checked do not mention AI labelling.

Echoflicks is our product. We've compared it with Photoplan ImageMotion using each company's own published information, checked on 3 November 2026, and we've tried to be fair about where ImageMotion is the better choice. Prices and features change, so check both companies' pages before you decide.

## How do Echoflicks and ImageMotion compare?

Both make a property video from listing photos, with no filming visit. They put the weight in different places. ImageMotion, from the UK property media company Photoplan, adds camera movement to your stills and sequences them with music, titles and branding into short clips for portals and social. Echoflicks for Real Estate makes a narrated film: Felix, our AI film director, reads the listing, writes a script from its facts, casts a narrator, composes an original score and finishes the film in your agency's branding.

| | Echoflicks | ImageMotion |
|---|---|---|
| Starting point | A listing URL: your agency website gives the best result, and Rightmove and other portals work too; paste mode for portals that block automated reading | Photos you upload (listing photos, drone stills or CGI), or a set you send to Photoplan |
| Photos | At least 3; 8 to 15 room shots picked automatically | Typically 8 to 20 images; the free sample takes up to 3 |
| How you order | Web studio, or WhatsApp for agents added by their agency | The ImageMotion app, or Photoplan produces it with a booking |
| Narration | A script written from the listing's facts, narrated in British English; six narrator styles, each with a female and a male voice | Not stated on the pages we checked |
| Music | An original score composed for every film | Music included; source not stated |
| Visuals | Every photo animated with AI image-to-video; house films may open on an AI-generated aerial view (not drone footage) | AI camera movement: pans, zooms and parallax; drone stills and CGI can be included |
| Formats | 16:9, 4:3 and 9:16, Full HD 1080p; optional subtitles | Landscape portal versions and vertical social cuts; resolution not stated |
| Turnaround | A standard film is ready in about 30 minutes | Minutes in the app; next working day when Photoplan produces it |
| Branding | Agency brand kit: logo, colours, fonts, tagline, default narrator | Logo and brand colours |
| Changes | Free re-cuts, up to 10 per listing | Not stated |
| AI labelling | Machine-readable AI metadata on every film, plus a visible label by default in the web studio | Not stated on the pages we checked |
| Free offer | The agency's first two films are free, no card required | A free sample of up to 3 photos with a small watermark, no card required, and 10 welcome credits |
| Price model | Pay per delivered film, with packs and optional monthly plans | ReHub credits, with subscriptions and one-time packs; done-for-you quoted with a booking |
| Checked on | 3 November 2026 | 3 November 2026 |

## Where does ImageMotion win?

ImageMotion is quick and fits neatly into Photoplan's photography service. If your agency already books Photoplan, you can add ImageMotion to the shoot and get the clip with your gallery, usually the next working day, without opening another app. If you prefer to do it yourself, Photoplan says the app turns your photos into a clip in minutes.

It also handles more kinds of source material. You can mix listing photos with drone stills and CGI, which helps on new developments. Photoplan has been working with estate agents since 2004 and shows Google reviews from long-standing clients, and ImageMotion sits inside the wider ReHub suite of apps for HDR, photo editing, decluttering and virtual staging. If you want one supplier for photos, floor plans and motion clips, that is a real advantage.

## Where does Echoflicks win?

Echoflicks does the storytelling for you. You paste a listing link rather than uploading photos, and Felix reads the page, including the brochure and floor plan when present, picks 8 to 15 room shots, writes a script from the listing's facts and narrates it in British English. You choose from six narrator styles, each with a female and a male voice, or let Felix choose, and every film gets an original score composed for the property. The ImageMotion pages we checked describe music-led clips and do not mention narration.

Echoflicks also looks like your agency. Your brand kit (logo, colours, fonts, tagline and default narrator) goes on every film, and you get 16:9, 4:3 or 9:16 in Full HD 1080p, with optional subtitles. Agents can order on WhatsApp and get the film back in the chat.

It is built for agencies that want to stay in control of what goes out. Re-cuts are free, up to 10 per listing, and a film that fails costs nothing. Every film carries machine-readable AI metadata and, by default in the web studio, a visible AI-generated label, which helps you disclose clearly to buyers. Our guide to [labelling AI property videos in the UK](/blog/do-uk-estate-agents-have-to-label-ai-property-videos) explains why that matters.

## How much do they cost?

### ImageMotion

On 3 November 2026, the [ImageMotion app](https://imagemotion.rehub.studio/) listed 10 welcome credits on sign-up, videos from 12 credits, and both subscriptions and one-time packs. Its free sample takes up to 3 photos, carries a small watermark and needs no card. [Photoplan's ImageMotion page](https://www.photoplan.co.uk/services/imagemotion) says self-serve projects are priced as Standard, Premium or Ultra depending on how many images you include, and that done-for-you clips are quoted with a Photoplan booking. The pages we checked did not give a price per credit.

### Echoflicks

Films cost from €14 each on a monthly plan, from €20 with packs and €30 for a single film (launch prices until 31 December 2026, VAT included). The agency's first two films are free, no card required, so you can try it on two of your own listings first: [make your first two films free](/signup). Current prices are always on the [pricing page](/pricing). For a fuller way to compare costs, see [what a property video really costs per listing](/blog/property-video-cost-per-listing).

## Which should you choose?

Choose ImageMotion if you already use Photoplan for photography and want a quick, music-led motion clip delivered with your gallery, or you want to mix photos, drone stills and CGI in one clip.

Choose Echoflicks if you want each listing to get a narrated film from a single link, with a script written from the listing in British English, an original score and your agency's branding, you would rather pay a clear price per film, and built-in AI labelling matters to your agency.

Whichever you trial, test both on the same three listings, including a difficult one. Our [12-point checklist for evaluating AI real estate video tools](/blog/how-to-evaluate-ai-real-estate-video-tools) gives you a scoring table to do it fairly.

## FAQ

### Is Photoplan ImageMotion good for estate agents?

ImageMotion is built for UK estate agents who want short motion clips from listing photos without a filming visit. Photoplan has worked with agents since 2004, and you can make the clip yourself in the ImageMotion app or have Photoplan produce it with your photography booking.

### Echoflicks or ImageMotion for listing videos?

ImageMotion suits agencies that already use Photoplan and want quick, music-led clips from their stills. Echoflicks for Real Estate suits agencies that want a narrated film made from a listing link, with a script written from the listing's facts, British English narration, an original score and the agency's brand kit, paid per film.

### Does ImageMotion add narration?

The ImageMotion pages we checked on 3 November 2026 mention camera movement, music, titles, logo and brand colours, but do not mention narration or voiceover. Echoflicks for Real Estate narrates every Tour film in British English, from a script written from the listing.

### Can ImageMotion make a video from a listing link?

The ImageMotion pages we checked describe uploading photos, drone stills or CGI, or sending the set to Photoplan; they do not mention importing a listing link. Echoflicks for Real Estate starts from a listing link: your agency website gives the best result, and Rightmove and other portal links work too.

### How much does ImageMotion cost compared with Echoflicks?

On 3 November 2026 ImageMotion listed 10 welcome credits on sign-up and videos from 12 credits, with subscriptions and one-time packs; Photoplan quotes done-for-you clips with a booking. For Echoflicks for Real Estate, films cost from €14 each on a monthly plan, from €20 with packs and €30 for a single film (launch prices until 31 December 2026, VAT included).

## Sources

1. [ImageMotion: AI property video from photos](https://www.photoplan.co.uk/services/imagemotion), Photoplan, 3 November 2026
2. [ImageMotion AI: video from photos](https://imagemotion.rehub.studio/), ReHub Studio, 3 November 2026